Visa Supports Launch of Locally-Developed Mobile Apps to Promote Financial Literacy in Nigeria


Lagos, Nigeria โ€“ 14 August, 2014

Visa Inc., the global leader in payments, today supported the launch of three locally-developed mobile apps to promote financial literacy in Nigeria. The apps were conceptualized and developed by winners of the Financial Literacy Challenge mobile development competition, sponsored by Visa, and delivered by the Co-Creation Hub Nigeria. They are designed to help Nigerians make better financial decisions by providing education about the importance of saving and financial management.

โ€œThis initiative is part of our strategy to help Nigerians become more financially aware,โ€ said Ade Ashaye, General Manager for Visa in West Africa. โ€œWhat makes it unique is that it encourages Nigerians to develop locally-relevant solutions, tailored for their specific environment and needs. We are always looking to support innovative programmes that can better equip individuals to manage their money more effectively, — and these apps achieve that.โ€

The apps, which are free for users, encourage financial education by making financial literacy fun and entertaining, while also challenging users on their level of financial acumen.

The first app, โ€˜Money Talks,โ€™ is an audio tutorial solution that provides financial information using SMS, voice interactive system and the Web. It supports Igbo, Yoruba, Hausa and Pidgin English. โ€˜More Than Money,โ€™ a game developed to reinforce studentsโ€™ money management skills, is an adaptation of the community game used by Junior Achievement Nigeria in primary schools across Nigeria. The third app, โ€˜Street Tinz,โ€™ is a mobile, web-based game that teaches children how to make smart financial decisions in a fun and engaging way.

โ€œCcHub is pleased to have worked with Visa, through the Financial Literacy Challenge, to develop these three mobile apps that will go a long way in helping Nigerians make better use of their income,โ€ said Bosun Tijani, CEO Co-Creation Hub Nigeria. โ€œPlaying with these apps will get the next generation started towards a financially responsible life. Together we are making a difference.โ€

The apps can be downloaded at: www.cchubnigeria.com/flc and are available on several mobile platforms including Android, iOS and Java enabled phones (J2ME).

Visa has educated millions of customers in more than 30 countries over the past decade on financial literacy through various programmes. These financial literacy apps are part of a number of initiatives that we will be embarking on to bring financial education to the newly banked, unbanked and under-banked in Nigeria. More about Visaโ€™s financial literacy programmes can be found at http://usa.visa.com/newsroom/media-kits/financial-literacy.jsp

L-R: Ade Ashaye, Country Manager West Africa (VISA); Tunji Eleso, Director, Pre-incubation (CcHUB); Kehinde Adekeye, Director, Marketing West Africa (VISA); Emezino Afiegbe, Business Development Manager (VISA)

L-R: Ade Ashaye, Country Manager West Africa (VISA); Tunji Eleso, Director, Pre-incubation (CcHUB); Kehinde Adekeye, Director, Marketing West Africa (VISA); Emezino Afiegbe, Business Development Manager (VISA)

About VISA

Visa is a global digital payments network that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the worldโ€™s most advanced processing networks – VisaNet – that is capable of handling more than 47,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visaโ€™s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit corporate.visa.com.

About Co-Creation Hub Nigeria

Co-Creation Hub Nigeria is a social innovation centre dedicated to accelerating the application of social capital and technology for economic prosperity. We leverage a community of progressives โ€“ software developers, organizations, government officials, businesses, academics etc who bring their creativity and knowledge into play in crafting novel ways to address the myriads of social and economic challenges that impact the lives of Nigerians every day. These stakeholders form the core of the community of people interested in positively impacting Nigeria that we are building. This community interacts through our online platform and physically at the CcHub space in Yaba, Lagos.

For more information, visit www.cchubnigeria.com

Visa Contact:

Emily Kaiga
Visa Sub Saharan Africa

Co-Creation Hub Contact:

Bosun Tijani
Chief Executive Officer,