As is the case with any business, growing a technology solution’s user base and generating revenue are core to determining sustainability and long term impact. Accordingly, CcHUB launched a program called ‘Growth Hack days’ derived from the concept of Growth Hacking (a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to drive growth). Growth hack day is a full day set aside for CcHUB portfolio companies to focus on implementing one idea that will help grow their ventures through acquisition and retention using data intelligence and limited advert spend.
The first Growth Hack Day held on January 29, 2015 with five (5) CcHUB portfolio companies namely Traclist, Genii games, VacantBoards, Truppr and Wecyclers. Growth hack days will feature an invited guest; someone with proven expertise in growing and managing a large user base of a reputable company. For the maiden edition, Adia Sowho, Head of Digital Media at Etisalat Nigeria, joined participating teams for the session.
BRAINSTORMING SESSION: CHOOSING A HACK
The first half of the day kicked off with a thirty minute presentation on Growth Hacking followed by a brainstorming session. Each founder gave an overview of their platform which included goals, key metrics and challenges. Each team then received feedback and insights from their peers and our invited guest – Adia Sowho. At the end of the brainstorming session, each start-up chose one (1) idea to build and implement in the second part of the day together with a measurable target.
BUILD.. TEST.. GO LIVE!
The second part of the day saw start-ups build their hacks, test and go live. To add a bit of competition and make it interesting, there was a prize for the first team to implement their hack. Truppr (the social tool that connects YOU to events and people to help make regular exercise a lifestyle) won the prize while Genii Games placed second.
The hacks are being tracked for the next 30 days to enable participating teams measure the effectiveness of the ideas. In all, it was an insightful day as feedback and engagement was rich. The team which achieves its hack target will be recognized as start-up of the month and will hold bragging rights until the next growth hack day.
Growth Hack days will hold every last Thursday of the month in 2015 with the next session scheduled to hold on Thursday 26, February 2015.
See more photos from the Hack day here